Deskthaw writing https://deskthaw.com/blog/ Notes on building Deskthaw, written as I go. en 0 of 5 preorders, and the test I'm running instead https://deskthaw.com/blog/beta-test/ https://deskthaw.com/blog/beta-test/ Thu, 01 Oct 2026 12:00:00 GMT No preorders, no signups, and Macs didn't make the top four of about 200 visits. What I'm testing now, and the number it has to hit. I wrote a kill number before I wrote the landing page copy https://deskthaw.com/blog/preorder-mechanics/ https://deskthaw.com/blog/preorder-mechanics/ Sat, 12 Sep 2026 12:00:00 GMT How I set up $29 preorders for a Mac app that didn't exist yet, and what I had to get right first. The test stopped on 17 September.