Writing
Notes on building Deskthaw, written as I go: what I decided, what I checked, and what I got wrong.
- October 20, 2026 · 1 min readSix seated moves for your neck, shoulders and lower back at the deskThe six moves in the Deskthaw beta, each done sitting down in a minute or less, with steps from NHS and Mayo Clinic pages.
- October 1, 2026 · 5 min read0 of 5 preorders, and the test I'm running insteadNo preorders, no signups, and Macs didn't make the top four of about 200 visits. What I'm testing now, and the number it has to hit.
- September 12, 2026 · 6 min readI wrote a kill number before I wrote the landing page copyHow I set up $29 preorders for a Mac app that didn't exist yet, and what I had to get right first. The test stopped on 17 September.